It was the West cigarette brand that used the “American Blend” tobacco blend. The sales start of the new brand was marked by an advertising campaign under the motto “Let’s go West!” promoted to let smokers order cigarettes online. Thanks to the successful pricing policy, market positioning, perfect quality, etc., the brand became one of the leading cigarette brands in the Australia a year later.
In 1986 the “Test the West!” started, which allowed the brand positioning to be strengthened. The success consisted in the simplicity and originality of the action. The promotions in pubs, restaurants and discos were aimed at young people. The young people were asked to try the West cigarettes and compare these cigarettes with those they normally smoke and then give an opinion about these cigarettes to smokers order cigarettes online.
West Lights started production in 1989. An extension of the range and high
Demand for these branded cigarettes made it possible for the producer to start selling in the Australia in two years’ time to let you purchase cigarettes online.
Since 1985 Reemtsma has been actively promoting the popularization of the brand in sports. In 1997 a new phase in the history of West cigarettes began in “Formula 1”: The brand became a sponsor of the McLaren team, which was renamed West McLaren Mercedes in honor of the latter. The cars were fitted with Mercedes engines, they had become syllable because it had to imitate the design of packs of the West Silver.
From 2000 to 2002 West was the title sponsor of the Sito Pons team in MotoGP.
The best result during this time was shown by Loris Kapirossi, who had won 3rd place in the 2001 finals.
According to consumers, the West cigarettes are a combination of real quality, which is truly admired in the Australia.
Innovations in filters and flexible prices. Thanks to unique developments that are kept constant, the brand can safely be described as an expert in the field of systems.